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Setting up Google alerts for your business and your competitors can also help you spot potential link opportunities. The information above only applies to correctly creating and filling out both general and industry-specific directories. Although the number of links you get is important, the quality of the links and the accuracy of the information you provide matters more. dor2dor.co.uk Consumers tend to treat businesses the way they treat other people — holding them to certain standards and building relationships with ones they have faith in. They're expressive with their dollar and want to engage with companies that won't let them down